Welcome to Roc Father, where we blend style and music for parents who rock. Founded by professional New York City photographer Matthew Carasella, Roc Father offers sophisticated apparel featuring unique leather tags emblazoned with a lightning bolt, symbolizing creativity and inspiration. Inspired by photographing Bruce Springsteen and the playful nature of photo passes, we also created New Kid In The Crib, a line of baby, kid, and youth apparel. This collection was born from Matthew's journey as an expecting father, aiming to share his passion and creativity with his newborn son. Join us in celebrating parenthood with style and a love for music.